Industry insights
Healthcare
Learn to create in-demand stock imagery for the healthcare industry.
Healthcare
Economic context
The driving need for healthcare-related content is U.S. specific: the U.S. operates a private, for-profit healthcare system and thus relies heavily on advertising and campaign visuals.
The rapid spread of COVID-19 has created new and specific requirements for healthcare-related businesses, with a significant impact on the way brands are using visuals to communicate with consumers.
Concepts
Major pandemic- and technology-driven shifts
- Adapting to social distancing with increased telehealth and virtual visits
- An evolving focus on emotions, preventative medicine, and a more holistic view of wellness overall
- Strong emphasis on mental health
Trending themes
Imagery and topics stock buyers need now
- Telemedicine and virtual medical appointments
- Home life addressing all aspects of health and wellbeing
- Imagery of scientific labs, research, and vaccine testing
- Touchless technology and delivery of medical services
- Hygiene, disinfection, and cleaning
- PPE: Healthcare workers with masks, gloves, hoods, etc.
- Representations of patients across a wide range: all ages, genders, body and skin types, ethnicities, etc.
Healthcare industry evergreen needs
Consistent commercially sought healthcare industry visuals, with casting across all ages, genders, body and skin types, cultures, ethnicities, etc.
Healthcare
Preventative care and healthy living
- In-office physician visits, telehealth visits
- People using digital wellness and fitness apps
- Health insurance
- Testing and screening
- Nutrition and dietary counseling
- Exercise, individual and groups
- Holistic health
- Stress and stress management
Healthcare
Acute illness
- Diagnosis and treatment with physicians and nurses
- Prescription medication
- Inpatient/outpatient experiences
- Complex testing and diagnostics
- Medical situations with companion/family
- Mental health counseling, therapy, and support groups
Healthcare
Chronic illness
- Medication and quality of life management
- Surgery or complex interventions
- Rehabilitation
- Physical therapy
- Long term care scenarios with caretakers or family
- Visiting nurse or caretaking service