FINANCIAL SERVICES

Introduction and context

Financial markets in the U.S. are the largest and most liquid in the world. Top companies in the U.S. include BlackRock, Berkshire Hathaway, JPMorgan Chase, and Bank of America.

By 2019, the U.S. banking system had $17.9T in assets and a net income of $236.8B.

The need for fresh visual content throughout this sector is enormous, constant, and global.

Concepts

Significant disruptions in the finance sector

• The COVID-19 pandemic has played a role in reshaping the U.S. banking industry, but major changes were already well underway.
• Digital transformation and the role of technology are central to the way financial services institutions market themselves and interact with consumers.
• COVID-19 severely affected the industry, with losses in the hundreds of billions of dollars.

Trending themes

Topics and themes stock buyers need now

• Industrywide pivot toward themes of support, community, and wellbeing
• Trending image subjects include small towns and small businesses
• Financial technology (fintech) and an emphasis on mobile banking and transactions
• Single- and multi-generational families and family life at home
• Increasing ranges of people, identities, genders, ethnicities, and ages

FINANCIAL SERVICES

Lifestyle imagery

• High-quality experiences and lives enabled by financial services across all ages/families/partners/friends
• Pandemic-driven examples include a greater emphasis on solo or small group/pod travel and excursions; outdoor dining

FINANCIAL SERVICES

Lifetime milestones

• Graduation, buying a first home, retirement, etc.

Financial Services

Financial advisors working with customers

• Increased use of big data, AI, advanced analytics.