Computer Software and Services

Introduction and context

Software permeates all aspects of life in the information age. With the shift to the cloud, the industry has steadily expanded its reach from enterprise to SMB.

The spread of COVID-19 spurred growth in the tech industries, with social distancing, remote work, and virtual connection quickly becoming our new reality. These cultural shifts have been immediately incorporated into brand messaging, creating new and specific visual content needs.

Computer Software and Services

Significant disruptions in the tech industries

• Digital transformation: The move to digitized work, transactions, and cloud-based services has only accelerated in recent years.
• Shift to the cloud: Companies are shifting their investments as a result of market speed and volatility—and the desire for more flexibility and independence.
• SaaS growth: Now representing a third of the software market and growing.

Computer Software and Services

Trending themes and imagery: What buyers want now

• Collaboration: between businesses of all types across lifestyle and conceptual imagery
• Connection: Staying in touch both personally and professionally
• Small business operations: SMBs and technology
• WFH: A range of scenarios and work setups
• Cybersecurity: Varied lifestyle images, locations, and conceptual visuals conveying safety, support, and security

Computer Software and Services

Social media

• Concepts, i.e. a single user with lines or light streams connecting them to other people or homes

Computer Software and Services

Ecommerce

• Lifestyle images of people at all stages of online shopping on different devices

Computer Software and Services

Physical infrastructure

• Cell towers, broadband cables
• Server rooms
• IT technicians
• Image recognition software for security
• Privacy in a digital world