Food is life. For many, food is also a passion, hobby, and even a vital pillar of identity.
Individualism, knowledge, and the desire for a healthy lifestyle all serve as key components to the modern focus on wellness, sustainability, and global cuisine.
Interest in heritage continues to rise, sending more of us delving into our family histories and reveling in ancestral recipes and traditions. Additionally, our palettes have broadened, with consumers becoming bolder, more educated, and hungering for more varied global tastes.
Food choice is a privilege, and its nuances are increasingly in the spotlight. Above all, food is now about lifestyle and aligning our choices with our beliefs. This creative brief invites you to explore depictions of how our interactions with food and cooking embody our value systems, our lineage, ethnicity, upbringing, and dreams for the future.
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Adobe Artist: RedcupStudio
Adobe Artist: Carlos David
Adobe Artists: Simi Jois, Alder, Steve Brookland - Westend61 & Oriana Koren
Taste of Heritage:
Inspiration
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Family food
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Steaming plates passed from hand to hand, precious recipes passed down from generation to generation; food as a conduit for intercultural and intergenerational connection and storytelling.
Adobe Artist: Oriana Koren
Adobe Artist: Oriana Koren
Feeding our communities
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Stepping up in service to our communities, helping those struggling with hunger through food-related non-profits, activations, charities, community fridges and mutual aid. These images explore how, in times of struggle, we can come together through the binding force of food to express our deepest values.
Sustainable futures
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Conscious consumption, compostable packaging, innovation in the kitchen, and indigenous food sovereignty movements—in service to a cleaner environment, global food justice, and a healthier future for our children and theirs, through food.
Adobe Artist: Hideo Tsuto
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