Taste of Heritage

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Photograph of traditional meat pie

Adobe Artist: Lauren Allen

Food is life. For many, food is also a passion, hobby, and even a vital pillar of identity.

Individualism, knowledge, and the desire for a healthy lifestyle all serve as key components to the modern focus on wellness, sustainability, and global cuisine.

Interest in heritage continues to rise, sending more of us delving into our family histories and reveling in ancestral recipes and traditions. Additionally, our palettes have broadened, with consumers becoming bolder, more educated, and hungering for more varied global tastes.

Above all, food is now about lifestyle and aligning our choices with our beliefs. This creative brief invites you to explore depictions of how our interactions with food and cooking embody our value systems, our lineage, ethnicity, upbringing, and dreams for the future.


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Photo of contemporary black woman holding gardening basket, harvesting the garden, young woman in the garden, diverse wellness portrait

Adobe Artist: Hero Images

Photo of delicious Indian food set on top of orange and blue tablecloth

Adobe Artist: Jovana Milanko - Stocksy

Grid of four images, clockwise from top left: Traditional food dish on contemporary light turquoise background, Muslim woman passing food at a family table, a woman with Indian clothing and jewelry is making a silver tray of baked dough, modern black family eating salad, healthy wellness-focused image of two black people smiling and laughing in a healthy family setting

Adobe Artists: Jeremy Pawlowski - Stocksy, Rawpixel.com, Bonninstudio - Stocksy & Manu Prats - Stocksy

Taste of Heritage:Inspiration

Need some more inspiration? Here are some angles to consider. Pick one and run with it or explore your own unique take on the Taste of Heritage.

Family food

Steaming plates passed from hand to hand, precious recipes passed down from generation to generation; food as a conduit for intercultural and intergenerational connection and storytelling.

Traditional food dish of African descent, elegant presentation

Adobe Artist: Sharon Cosgrove

Photo of a hand reaching out giving a dish of food

Adobe Artist: Kuarmungadd

Feeding our communities

Stepping up in service to our communities, helping those in need through food-related non-profits, activations, charities, community fridges and mutual aid. These images explore how, in times of crisis, we can come together through the binding force of food to express our deepest values.

Sustainable futures

Conscious consumption, compostable packaging, innovation in the kitchen—in service to a cleaner environment and a healthier future for our children and theirs, through food.

Modern rooftop farm, cool Asian hipster farmer with big bounty, female friend in beautiful location, blue skies, green vegetables

Adobe Artist: Mint Images

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