Hideo Tsuto

“I use photography and technology to capture warmth and momentary brilliance.”

Meet Hideo

Hideo Tsuto (he/him) is from Miyagi prefecture, in the Tohoku area in Japan. He developed his skills as a commercial photographer within the advertising industry. Hideo’s ability to connect with local people is reflected in his portrait work, where he creates strong narratives and intimate relationships.

The warmth of his portraits is in part fueled by a response to tragedy. “The city of Sendai, where I live, had an unprecedented earthquake we refer to as the Great East Japan Earthquake,” he says. “Feeling despair, I realized again the importance of family and helping each other in the community with my friends, and I believe in the power of photography and continue to take portraits.”

In his commission project, he aims to depict people of different ages, genders, and body types living in Japan, highlighting the connections they have with their families, and the unique charm of Japanese culture. Through photographs of real working people in agriculture, fisheries, and shops, his portraits share the details of daily life in specific industries and regions of Japan.

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